The Business of Being Brilliant podcast
S10 E10: 'How to uncover hidden frustrations at work’'
with Alice Sheldon
Monday 26 May 2025

About this episode
We dive into the hidden frustrations that can plague our workplaces. With me is Alice Sheldon, creator of Needs Understanding – a simple way of making sense of ourselves and others - and author of Why Weren't We Taught This at School?: the surprisingly simple secret to transforming life’s challenges. With her background in psychology, law, and education, Alice shares her expertise on transforming communication and relationships in the workplace. We explore how to uncover these hidden frustrations, their impact on team dynamics, and practical strategies for both individuals and managers to address them effectively.
Alice helps clients to transform communication and relationships in a way that fosters empathy, connection, and empowerment. She shares this work globally through keynotes and workshops, helping individuals and teams thrive. She holds an MA in Psychology and Neurophysiology from Oxford University. Before founding Needs Understanding, she worked as a secondary school teacher, a barrister, and later led Advocate, the Bar’s national pro bono charity.
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