The Business of Being Brilliant podcast
S10 E23: ‘How to develop and retain Gen Z talent’
with Alex Atherton
Monday 24 November 2025

About this episode
Impatient, unreliable snowflakes - Gen Z often get labelled as such by the media, business leaders and frustrated managers. If you work with a younger colleague who’s at the beginning of their career, then this episode is for you. I explore the real story of Gen Z — what they’ve lived through, how they see the world, and why they seemingly reject traditional approaches to work and careers that have worked for the rest of us who’ve been around for longer. We unpack the myths, frustrations, and opportunities leaders face when managing this new generation, and practical ways to develop your Gen Z talent and keep them fizzing with enthusiasm.
My guest, Alex Atherton, is an educator, leadership coach, and keynote speaker with over 25 years’ experience in inner-city schools, including more than a decade as a London headteacher. He’s also author of The Snowflake Myth: explaining Gen Z in the workplace and beyond. Alex specialises in bridging generational gaps at work — bringing rich insights into what Gen Z truly value and how organisations can help them thrive.
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Show notes
Pre-order my new book People Glue: hold on to your best people by setting them free (out Jan 2026) and become a book supporter to gain exclusive book-related invitations and offers.
Have you read my award-winning first business book The Future of Time: how ‘re-working’ time can help you boost productivity, diversity and wellbeing? Browse the reviews or rate it/post your own review here.
Get in touch about my Time-Intelligent Teams workshops or view/download a flier here.
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Alex’s website: https://www.alexatherton.com/
Connect with Alex on Linked In
Order Alex’s book here: https://www.alexatherton.com/snowflake-myth with book discount code: alexforatenner.
